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Meta wants to keep posting as you after you die. Here's how to protect yourself.
Declining social media use is a big problem for Meta's wallet, but their latest patent could mean you'll help them make money long after you're gone.
Megan Espinal
Mar 86 min read
Socializing while introverted: why knowing your limits is key in life and on social media
Is it just me, or does socializing feel harder than it was pre-2020? I spent yesterday at the 3rd annual Women's Leadership Summit here in Boston, where nearly 200 women from a mix of corporate and entrepreneurial backgrounds came together for a day of networking, inspiration, and motivation. The vibes were high, the music was bumping, and there were so many cool women to meet. Six hours later, I'd met and had one-on-one conversations with 15 women, listened to 5 speakers, a
Megan Espinal
Feb 274 min read
When an entire TV show shilled for Meta: Losing trust in social media
My TV watching habits are, by most standards, kind of lame. The world is ugly enough. I want my TV shows to help me escape, not give me more tragedy and violence. Did I watch House of Cards and Game of Thrones? Sure, but I won't revisit them the way I do Gilmore Girls, Friends, or Fraiser. They don't leave me with the warm and fuzzies, or the hope that there's better in humanity, and that isn't just because their final seasons were flops. Black Mirror? I don’t know her. This
Megan Espinal
Feb 244 min read
There's no such thing as a free (business) lunch on Instagram and Facebook
We're about to enter the next era of Meta squeezing as much blood as it can from the small businesses on their platforms.
Megan Espinal
Dec 22, 20254 min read
Taking a BRICK to social media
Forget screen time features and social media blocking apps. Gen Z's walling themselves out of social media with BRICK.
Megan Espinal
Nov 16, 20254 min read
Readers ask: How do I move my audience away from social media?
A reader asks: I want to eventually stop using social media entirely for my business. How do I move my audience somewhere else?
Megan Espinal
Nov 3, 20253 min read
Readers ask: What's the deal with email marketing?
A reader asks: What's the deal with email marketing? Should I be doing it for my business, or are inboxes too noisy to be worth it?
Megan Espinal
Oct 17, 20255 min read
Changes in store starting next week
You likely already know I did two major things earlier this year: left my job to start my own business, and started writing a book. There's a third "big thing" that's been quietly evolving behind the scenes
Megan Espinal
Oct 9, 20253 min read
On reclaiming discernment, and why I've been MIA
The internet is filled with people offering information, advice, and tactics. Why it's hard to tell who to trust, and what you can do about it.
Megan Espinal
Oct 2, 20255 min read
Women have got to invest more in their own digital assets in 2025.
This week alone, I've heard multiple stories from and about women who've lost big because they put too much stock in social media. Four steps you can take now to make sure this doesn't happen to you.
Megan Espinal
Sep 11, 20255 min read
The social aspect of social media is over. Welcome to the age of bite-sized TV.
The rise of passive watching on social media begs the question: Is social media just mini TV now? (The answer is yes!)
Megan Espinal
Sep 10, 20252 min read
Marketing has misclassified social media
What, exactly, do you own on social media?
Megan Espinal
Sep 3, 20252 min read
There's a quiet pull-back happening on social media
Changing user behavior on social media should push us to re-think the way we communicate with our audiences.
Megan Espinal
Aug 26, 20252 min read
Why you shouldn't share your big news on social media
Why I don't recommend you rely on social media for your big life event or new product launch.
Megan Espinal
Aug 18, 20254 min read
The women of LinkedIn are not okay
Women are losing visibility and a voice on LinkedIn. Why it's happening and what you can do to make sure no one silences you.
Megan Espinal
Aug 12, 20254 min read
When shopping our ethics doesn't quite reach our social media behavior
In late January of this year, a Harris poll found that 1 in 4 American consumers had stopped shopping at their favorite stores because...
Megan Espinal
Aug 11, 20252 min read
Websites are not dead in 2025. In fact, they're more crucial than ever.
Here's why you should absolutely invest in your website in 2025.
Megan Espinal
Aug 6, 20252 min read
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