Social media-free marketing strategies
Hey, I’m Megan!
(Like the Duchess, but without the ‘h.’)
So what’s the deal with Social Reject?
and other FAQs you might have
Social Reject’s a fantastic name. What does it mean?
Why, thank you! I certainly love it and a good double entendre.
I literally reject the narrative of social media as the Alpha and Omega of digital marketing, the key to business success. But I walk a lonely road. To reject social media is also to be a social reject–and it’s a badge of f*cking honor. (You’re welcome for that Green Day song that’s stuck in your head now, by the way.)
What is Social Reject? An agency, a consultancy, a coach...ancy?
Social Reject is a resource and a community for women entrepreneurs who want social media and AI to be optional or obsolete in their businesses.
Here, you’ll get help with:
-
building marketing strategies tailored to your strengths, values, and needs
-
finding new resources to get clients away from algorithms
-
learning to make money without constantly making new content
-
being a better marketer while you’re doing it on your own
-
hiring the right marketing resources when you’re ready to grow
I also spill all the tea on the dark side of social media and AI that nobody likes to talk about. And trust me, if you’re on these platforms, you’re exposed to all of it. Kinda like pee at the local waterpark. If you’re in the water…
What does social media have to do with AI, though? AI isn’t in your business name.
What doesn’t social media have to do with AI? Your feed is full of AI slop, there are armies of bots posing as real people, everything you post is training AI tools for god knows what (replacing you, actually), and I’m pretty sure you’re getting the same pressure to keep using social media in the same way you’re being told you have to use AI for everything in your business.
AI isn’t in my business name because… AI Social Reject? Social AI Reject? Social & AI Reject? That's just silly.
But you’re not totally anti-social media, are you?
Oh, I am militantly anti-social media–for myself, though I wouldn’t recommend socials to you, either. But you? You can just be:
​
-
hoping to do less social media but not stop completely
-
burnt out on making content and looking for a break that won’t cost you sales
-
uncomfortable sharing so much of your life online
-
an introvert who finds too much social media over-stimulating
-
looking for an easier, more sustainable pace of marketing
-
feeling an ick you can’t quite name yet
What's your damage? Why don’t you use social media?
Let's play Two Truths and a Lie.
-
I stopped using social media in my personal life and was SO much happier without it I didn't want to use it for business.
-
I don’t work for free, and social media’s business model literally depends on free labor.
-
The owners are all tech bro douchebags who use their billions to push fascism and misogyny.
Oops, those are all truths. You win!
Why are so many marketers, business coaches, and conferences telling me I need social media and AI if I really don’t?
Excellent question! You can choose from the following, though they’re all right answers:
-
People tend to swear that what worked for them will work for everyone else, even though it doesn’t.
-
They don’t share your values or your boundaries
-
It’s the only thing they know how to do and/or they make their living off it (sorry to my fellow marketers working in social media)
-
They’re not paying any attention to the way people are curbing their social media use or bad business practices of Big Tech companies
-
Challenging the status quo is lonely and risky
-
They’re not actually marketing experts (this is shockingly common)
What if I love social media? Will you make me stop using it?
Yep, and I'll make you sign a blood oath forsaking social media forevermore!
Kidding, though it has its appeal. I can’t make anyone do anything, and I’m not here to take away your options. But I do want to make sure your business is stable and profitable without it so every reel, live, and post you do are just icing on an already sweet cake.
Okay, Social Reject’s for female entrepreneurs. What kinds of female entrepreneurs?
My best clients are coaches, consultants, writers/authors, community leaders/builders, and self-professed introverts.
If you’re starting to feel like social media is one toxic situationship you’d like to get out of, even if your industry or niche isn’t listed, I can help! That dude you keep taking calls from at 2 a.m.? That’s a situationship I can’t do anything about.
Do you help with social media strategy or give social media marketing tips at all?
I definitely won’t. It’s Social Reject, friends. Not Social Tolerate or Social If-You-Pay-Me-Enough. Social Reject. Reject, reject, reject!
Everyone else is using social media and AI. Why shouldn’t I?
Oooh, I love this question! Remember when you were a kid and a parent or some quasi-adult figure asked if you’d jump off a bridge just because your friends were doing it? And the answer was obviously supposed to be ‘no’ so you could show you could think for yourself and not be swayed by peer pressure?
Do you see where I’m going with this?
Won’t I lose the race or get left behind in business?
Did I miss the registration date for some global marathon? What race are we running? Where or when does it end? What are the rules? Is there only one winner? What do we “win”? I have yet to hear an answer to any of these questions so this “race” and everyone’s collective Left Behind complex all seem very suss. Also, I don’t run marathons so please do leave me wherever “behind” is.
I love everything I’m hearing! Where can I follow you on social media to get more?
You could still find me on LinkedIn, but why would you? The silence is practically deafening, and the cobwebs? Yuck!
The best way to get my brilliance is to invite me into your inbox.
I love everything I’m hearing! Where can I follow you on social media to get more?
You could still find me on LinkedIn, but why would you? The silence is practically deafening, and the cobwebs? Yuck!
The best way to get my brilliance is to invite me into your inbox.
Won’t I lose the race or get left behind in business?
Did I miss the registration date for some global marathon? What race are we running? Where or when does it end? What are the rules? Is there only one winner? What do we “win”? I have yet to hear an answer to any of these questions so this “race” and everyone’s collective Left Behind complex all seem very suss. Also, I don’t run marathons so please do leave me wherever “behind” is.
Everyone else is using social media and AI. Why shouldn’t I?
Oooh, I love this question! Remember when you were a kid and a parent or some quasi-adult figure asked if you’d jump off a bridge just because your friends were doing it? And the answer was obviously supposed to be ‘no’ so you could show you could think for yourself and not be swayed by peer pressure?
Do you see where I’m going with this?
Do you help with social media strategy or give social media marketing tips at all?
I definitely won’t. It’s Social Reject, friends. Not Social Tolerate or Social If-You-Pay-Me-Enough. Social Reject. Reject, reject, reject!
Okay, Social Reject’s for female entrepreneurs. What kinds of female entrepreneurs?
My best clients are coaches, consultants, writers/authors, community leaders/builders, and self-professed introverts.
If you’re starting to feel like social media is one toxic situationship you’d like to get out of, even if your industry or niche isn’t listed, I can help! That dude you keep taking calls from at 2 a.m.? That’s a situationship I can’t do anything about.
What if I love social media? Will you make me stop using it?
Yep, and I'll make you sign a blood oath forsaking social media forevermore!
Kidding, though it has its appeal. I can’t make anyone do anything. (If I could, JTT would’ve called me decades ago. ) And besides, being a feminist is all about giving women options so I’m not here to take away yours. But I do want to make sure your business is stable and profitable without it so every reel, live, and post you do are just icing on an already sweet cake.
Why are so many marketers, business coaches, and conferences telling me I need social media and AI if I really don’t?
Excellent question! You can choose from the following, though they’re all right answers:
-
People tend to swear that what worked for them will work for everyone else, even though it doesn’t.
-
They don’t share your values or your boundaries
-
It’s the only thing they know how to do and/or they make their living off it (sorry to my fellow marketers working in social media)
-
They’re not paying any attention to the way people are curbing their social media use or bad business practices of Big Tech companies
-
Challenging the status quo is lonely and risky
-
They’re not actually marketing experts (this is shockingly common)
What's your damage? Why don’t you use social media?
Let's play Two Truths and a Lie.
-
I stopped using social media in my personal life and was SO much happier without it I didn't want to use it for business.
-
I don’t work for free, and social media’s business model literally depends on free labor.
-
The owners are all tech bro douchebags who use their billions to push fascism and misogyny.
Oops, those are all truths. You win!
But you’re not totally anti-social media, are you?
Oh, I am militantly anti-social media–for myself, though I wouldn’t recommend socials to you, either. But you? You can just be:
​
-
hoping to do less social media but not stop completely
-
burnt out on making content and looking for a break that won’t cost you sales
-
uncomfortable sharing so much of your life online
-
an introvert who finds too much social media over-stimulating
-
looking for an easier, more sustainable pace of marketing
-
feeling an ick you can’t quite name yet
What does social media have to do with AI, though? AI isn’t in your business name.
What doesn’t social media have to do with AI?
Your feed is full of AI slop, there are armies of bots posing as real people, everything you post is training AI tools for god knows what (replacing you, actually), and I’m pretty sure you’re getting the same pressure to keep using social media in the same way you’re being told you have to use AI for everything in your business.
AI isn’t in my business name because… AI Social Reject? Social AI Reject? Social & AI Reject? That's just silly.
What is Social Reject? An agency, a consultancy, a coach...ancy?
Social Reject is a resource and a community for women entrepreneurs who want social media and AI to be optional or obsolete in their businesses.
Here, you’ll get help with:
-
building marketing strategies tailored to your strengths, values, and needs
-
finding new resources to get clients away from algorithms
-
learning to make money without constantly making new content
-
being a better marketer while you’re doing it on your own
-
hiring the right marketing resources when you’re ready to grow
I also spill all the tea on the dark side of social media and AI that nobody likes to talk about. And trust me, if you’re on these platforms, you’re exposed to all of it. Kinda like pee at the local waterpark. If you’re in the water…
Social Reject’s a fantastic name. What does it mean?
Why, thank you! I certainly love it and a good double entendre.
I literally reject the narrative of social media as the Alpha and Omega of digital marketing, the key to business success. But I walk a lonely road. To reject social media is also to be a social reject–and it’s a badge of f*cking honor.
(You’re welcome for that Green Day song that’s stuck in your head, by the way.)
How it started
After almost 20 years in media and marketing roles, I realized entrepreneurs were being given a lot of bad advice about marketing, especially about marketing on social media.
​
​I sat at conferences where women were told social media was 50% of their job as a business owner. I heard a woman ask a panel if she still needed a website in 2025 and was shocked (and lowkey mad) when she was told to just build an Instagram page. I watched women grow anxious while they sat through yet another social media “strategy session” that promised growth and sales if they just tried new gimmicks, copied the same cookie-cutter tactics, and filmed more videos–the same things they’d already tried without success.
Nobody talked about ethics. No one talked about safety. There were absolutely zero discussions about the way social media is changing, or what it means to be a woman with a business that depends on platforms run by, built by, and optimized for men.
But the worst part was that no one had any solutions for the women in the room who were uncomfortable with social media. When they asked “Are there other ways to do marketing?” they were told “We’ll get back to you.” When women said “This isn’t good for my mental health,” or “It’s so time consuming and I’m not getting anything from it” they were told they were probably not using it correctly, or they just needed to “get over their fear.”
I sat there screaming in my head “That’s just not true! Don’t tell her that!” and thinking “Someone needs to tell these women that there are plenty of other ways to do marketing.”
In 2025, I realized that someone was me, and I left my role in corporate finance to help women entrepreneurs build marketing systems and plans that run successfully without social media.
​
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They don't want to drive traffic to Instagram, they want you to know their business operates on their digital real estate. Behind the scenes, their marketing plans are focused on driving traffic to their website, capturing contact information, engaging their audience in their inboxes, and providing value that just doesn't translate through 20-second sound bites and snarky comments.
Social media might play a role in their marketing campaigns, but it's not the engine that drives the machine
Which means it doesn't have to be yours either.
Meet the Reject in Chief
I'm a writer, marketer, strategist, and former small-town Midwesterner who escaped to New England and city life in Boston, MA.
I’m an introvert (INFJ-T) who enjoys social interaction but burns out fast in loud places and big groups. I need equal time by myself to do introverted things to recharge, like binge-watch 90s and early 2000s TV shows, stay up too late reading “just one more chapter” of the latest book from my TBR stack, and writing blog posts exposing social media companies for their shady shenanigans and false promises.
​
Okay, I write other things, too. Like my weekly newsletter or chapters for the book I’m working on.
I’m known to quote obscure movie lines during conversations, and I’ve watched Gilmore Girls so many times I can usually tell what episode’s on just by the clothes the actors are wearing. Fall is, in fact, my entire personality and since I’m a late-October baby, the Scorpio in me doesn’t care if you think that’s basic.
I’m also an Enneagram 2, which means if you start crying I’ll probably cry too (I swear I’ll try so hard not to, though!), and as a dog mom of 2 I absolutely want to see your dog when we’re on Zoom. I don’t have a favorite book (you can’t seriously expect me to pick just one), but I do have a soft spot for 80s movies that are so bad they’re exceptional; if you can quote Better Off Dead, we can definitely be friends.
Born in the late 80s, I’m one of the lucky Millennials who remembers both pre-internet life and learning to type fast in AOL chat rooms. I went to one of the first 10 colleges to get access to Facebook back when you still needed a university email account to sign up (ah, the better days) and I’ve got the student loans to prove it. I like my jeans low-rise and skinny, my hair side-parted, and my text messages punctuated.
The credentials
I’m a journalism school grad who loved writing and deep research but hated the hard-hitting parts of news-gathering, so I started my career in print and digital magazines. I worked at Indianapolis Monthly magazine, freelanced for The Indianapolis Star, and spent 2 years at The Saturday Evening Post of Norman Rockwell fame before I realized how long it would take to pay back my student loans if I stayed in my field. Marketing paid better and used the same skill set, so I made my case and got hired on-the-spot at my first marketing role in the early 2010s.
Over 15 years across higher education, tech, and finance, I learned on-the-job in small marketing teams where I had multiple roles at the same time: copywriter, email marketer, social media manager, field support, community manager, event planner, internal communications, promotional products and digital store manager, ghostwriter—you name it, I did it.
I learned to marry the skills of journalism (good story-telling, thorough research, audience, tight copy) to marketing strategy in digital, in-person, and print. I climbed from manager to director, director to team lead, and exited my career as a vice president to start my own independent marketing practice.
