Deinfluence Your Marketing

You’re all over the place, posting on multiple social channels, trying to catch anyone and everyone’s attention (and game the algorithm) to build your follower count and grow your business.

But when you try to talk to everyone, your message becomes inconsistent, your offers too broad, and you run yourself ragged trying to be likable for everyone instead of being desirable for your ideal clients.

Deinfluence Your Marketing is a 60-minute one-on-one strategy call to help you go from scattered to focused, so you can get clear on your messaging and get off those social channels for good.

In just one hour, we’ll clarify who you really serve, how your offers meet your audiences’ needs, what makes you unique in the market, which marketing tactics actually fit your strengths, and more so you can stop chasing a crowd and start reaching the right audience.

This is a focused but relaxed conversation where I take you through a series of questions using my C.L.E.A.R framework to uncover insights about you and your business you didn’t even know where there.

Key benefits

Clarity on your real value, not entertainment value
Real differentiation, not copycatting for mass appeal
Marketing tactics for your strengths, not cookie-cutter solutions
A focused plan, not more post-and-pray chaos

What's included

A comprehensive strategic assessment, completed within 24-48 hours, that includes:

• Who you really serve and how you serve them
• Your value proposition and positioning
• Your frameworks, if applicable
• Your natural leadership/communication style
• Recommended marketing tactics and channels based on your strengths
• Personalized insights pulled from our conversation and my decades of marketing expertise
• A customized 3-5-step plan to get you moving in the right direction
• A starter list of customer beliefs to seed your marketing topics

Beliefs are delivered in an Excel file so you can sort and add to it over time. Assessments are delivered in a Word document so you can easily highlight, copy, paste and otherwise annotate the document.

Price: $500

Ideal if

you’re primarily or exclusively using social media to communicate with your audience
you know your marketing isn’t working but you’re not sure why
your messaging feels all over the place even to you
you want expert guidance but not a long-term engagement

Not ideal if

You’re looking for social media tips & strategy
You want done-for-you tactics & execution
You’re not ready or willing to make changes based on the recommendations

Frequently asked questions

How to prepare for your session

You don't need to do anything before a session! You don't need to fill out any forms, send any documents, or prepare anything before you come to the session. You don't even need to take notes. Just show up prepared to have a relaxing, focused conversation and I'll take care of everything for you.

When to expect your completed assessment

I typically turn around completed assessments in 24-48 hours. Assessments that take place on Thursday afternoons may not be available until end-of-day the following Monday.

Recording and AI use on Zoom calls

Social Reject is a no-camera zone. I don’t record calls, I don’t use AI transcription, and I ask that you don’t invite AI note-takers either. (I’ll remove them if they join.)

I think people are tired of being recorded by default on every call they join (I know I am). I also find our conversations are better–and you're more relaxed!–when you're not worried about what I'm going to do with the video.

If you have a disability or need accommodations, please let me know. I'm happy to enable transcripts on request.