AI Policy
Too much of what we see online isn’t real. Influencers that don’t actually exist, deep-fake videos of things that never happened, filters that alter our perception of how we could or should look, comments sections manufactured by bots, fake companies run entirely by AI.
In a word, it sucks, and we know you’re tired of being manipulated and lied to.
Social Reject is a human-first company, not a human-in-the-loop company. That means that wherever and whenever possible, work is done by humans first, with AI as an assistive tool in a limited capacity.
My promise to you
Your trust matters, and I don’t take it for granted. In recognition of the negative impact AI can have on the environment, economies, social fabric, and the human cost, my promise to you is that Social Reject will only use AI ethically, sparingly, and transparently. I don’t believe in using AI to manipulate clients, and I'll never recommend a client use it to manipulate, deceive, or violate the trust of their customers, either.
How Social Reject uses AI
AI for my own copywriting
Using AI to write copy is fast, but it’s also the fastest way to dilute brand voice because AI emphasizes sameness.
I'm not interested in being anyone but myself, and I don't want Social Reject to sound like anyone else either, so I don’t use AI to do copywriting for me. All of the copy across my website, emails, newsletters, and other marketing materials—including any em dashes you might encounter—is written by a human.
AI is sometimes used to help with research, to analyze content to identify gaps in information, or to assess how well a piece of content achieved its intended goals.
AI for graphic design
I don’t. I recognize the value of great design partners, so I hire talented, knowledgeable designers who bring human intuition, empathy, and experience to their craft.
While designers may use AI tools to brainstorm and sketch early concepts or to edit images, I ask that they don’t use AI-generated images in their work for me.
AI for client work
Social Reject does not use AI-written copy for clients. If I'm writing copy for you as part of a service you paid for, I'll be writing it myself.
I may use AI to do some analysis, brainstorming, or research. I will never give or upload your personally identifiable information or your proprietary business information to an AI tool.
AI for photos and video
Social Reject does not use AI to manufacture photos or videos of people, places, or events that aren’t real.